Position Title: Online Marketing Executive, Expedia IT
Department: Expedia IT
Reports To: Online Marketing Manager
Location: Milan

Job Mission:

To support the execution of all Online Marketing activities manage our online agency and to optimize online marketing efficiency for Expedia IT.

Key Areas Of Responsibility:

- Produce weekly reports on all online marketing activities and act on these reports to optimize marketing efficiency
- Report on ad campaigns
- Report and optimize performance-based partnerships and distribution partnerships
- Optimize Search Engine Marketing
- Coordinate the production of online creative with ad agency
- Manage Affiliation programme
- Work closely with CRM, Production, Sales and Customer Analytics team.

Success Criteria:

- University Degree or equivalent experience.
- On Line Marketing background – to include the full on line marketing mix with a minimum of 3 years experience
- Experience working with large on line advertised brands
- Experience managing budgets.

Critical Competencies:

- Customer Focus: Passionately meets or exceeds customer expectations. Enters the customer’s world through listening and understanding. Nurtures relationships by recognizing and delivering on customer needs and opinions.

- Relationship building: Builds effective relationships through positive communication that motivates and influences others. Is an honest, trustworthy, valued team member and actively involved in achieving team objectives.

- Strategy / Planning: Understands the needs and direction of the business, anticipating and developing business priorities to meet these. Embraces change and drives to improve current working practices / products/ technologies to grow the business.

- Personal Effectiveness: Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to Expedia’s business success

Applicable Competencies:

- Managing Complexity: Is able to work effectively in a highly complex, diverse, changing environment. Adapts well to and is energized by change whilst maintaining focus on key business goals and personal objectives.

- Innovation: Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices / products / technologies to provide business opportunities and results.

- Goal setting / short term planning: Achieves results by setting goals using quality planning, analysis and decision making. Adapts and copes successfully with changing circumstances.

- Business Management: Produces outstanding results both professionally and personally by effective management of business processes. Effectively plans, budgets, tracks and evaluates performance of his/her business area.

Please send your CV to eoldrini@expedia.com referring to "Expedia.it - Online Marketing Executive - IMlog" in the email subject.